Executive boardroom at dusk overlooking the Helsinki harbour skyline

SP Experiences · Corporate

Executive
Advisory

Experience. Perspective.
Results.

Leadership can be lonely. The most difficult business decisions rarely have simple answers — growth, profitability, transformation, people, customers and strategy are interconnected.

From experience to impact

Decades in the CEO chair.Applied to your business.

Executive Advisory by SP Experiences gives CEOs, executives, management teams, entrepreneurs and boards an experienced outside perspective when it matters.

Peter Johansson brings decades of hands-on leadership and Managing Director experience from different companies, industries and business situations.

It is practical, confidential executive-level sparring based on real leadership experience, commercial responsibility, growth, profitability improvement, transformation and difficult business situations.

This is not theoretical consulting.

Executive Advisory

Where Peterworks.

Growth & commercial performance

Turn Ambition Into Revenue

Support for companies identifying where the next phase of profitable growth can come from.

Growth is rarely about one big idea. It is about making the right commercial choices and executing them consistently.

Focus areas

  • Revenue growth strategy
  • Commercial strategy
  • Sales performance improvement
  • New business development
  • Customer acquisition
  • Key account development
  • Go-to-market strategy
  • Pricing and commercial models
  • Customer experience
  • Sales organisation development
  • Commercial excellence
  • Identifying new revenue streams
  • Nordic growth and market expansion
  • Partnerships and strategic alliances

Profitability & performance

Better Business — Not Just More Business

Revenue alone does not create a successful company. Peter works with leadership teams to identify practical opportunities to improve profitability and overall business performance.

Sometimes the biggest opportunity is already inside the company.

Focus areas

  • Profitability improvement
  • Cost structure analysis
  • Business model review
  • Margin improvement
  • Operational efficiency
  • Sales productivity
  • Organisational effectiveness
  • Performance management
  • Prioritisation
  • Turnaround situations
  • From loss-making operations towards profitability

Business transformation

Leading Through Change

Strategies do not transform companies. People do. Support for leadership teams when organisations are facing significant change.

Change that actually happens.

Focus areas

  • Business transformation
  • Organisational restructuring
  • Commercial transformation
  • New strategy implementation
  • Leadership during uncertainty
  • Cultural change
  • Growth transformations
  • Turnaround leadership
  • Building accountability
  • Aligning management around common priorities
  • Translating strategy into action

CEO & executive sparring

A Confidential Sounding Board for Leaders

Some decisions cannot easily be discussed inside the organisation. Peter provides confidential one-to-one sparring for CEOs, Managing Directors, entrepreneurs and senior executives.

Personal. Independent. Entirely confidential.

Focus areas

  • Difficult leadership decisions
  • Strategy
  • Growth
  • Profitability
  • Organisation and people
  • Board relationships
  • Sales challenges
  • Management team dynamics
  • Change situations
  • Personal leadership
  • Priorities and focus
  • Career and leadership transitions

Board advisory

Supporting Boards and Owners

Independent sparring for boards, chairpersons and owners when an experienced operational business perspective is valuable.

Operational experience around the table.

Focus areas

  • Strategy sparring
  • Growth opportunities
  • CEO support
  • Commercial performance
  • Transformation
  • Business challenges
  • Management assessment
  • Strategy execution
  • Board and management alignment
  • Challenging assumptions before major decisions

Management team development

From Management Group to Leadership Team

Helping management teams improve focus, collaboration and execution.

A team that decides together, delivers together.

Focus areas

  • Management team workshops
  • Strategy days
  • Commercial workshops
  • Leadership alignment
  • Roles and responsibilities
  • Decision-making
  • Strategic priorities
  • Execution plans
  • Breaking organisational silos
  • Building a stronger performance culture

Business challenge sessions

Bring the problem.Let’s work on the solution.

Companies can bring a real business problem to Peter for an intensive, confidential working session.

The objective is not to produce a 100-page consulting report. It is to understand the real problem, challenge assumptions and identify practical next steps.

  • “We need more revenue.”
  • “Our profitability is declining.”
  • “Our sales organisation isn't delivering.”
  • “Our strategy isn't being executed.”
  • “We need to change the organisation.”
  • “Our management team is not aligned.”
  • “We need a new growth direction.”
  • “We have to make difficult decisions.”
Private executive breakfast setting in warm morning light

Executive breakfasts

Breakfast. Ideas.Better business.

Premium executive breakfast sessions for companies, management teams, boards and invited leadership audiences.

Themes

  • How to Find the Next €1 Million in Revenue
  • From Growth to Profitable Growth
  • Why Strategies Fail in Execution
  • Leading When Everything Is Changing
  • The CEO's Most Difficult Decisions
  • Turning Around a Business
  • Commercial Excellence — What Actually Drives Sales
  • Building a High-Performance Management Team
  • Customer Experience as a Growth Engine
  • What Boards Should Ask Management

Formats

  • Private company breakfast
  • Management team breakfast
  • Board breakfast
  • Customer event
  • Invitation-only executive breakfast
  • Breakfast keynote + facilitated discussion

SP Experiences can design the complete event experience including venue, breakfast, hospitality and programme.

Keynotes & executive talks

Stories from thereal business world.

Peter is available for executive talks, leadership events, seminars and private corporate events — always tailored to the audience.

Topics can be tailored around

Leadership

Growth

Profitability

Transformation

Sales

Commercial excellence

Turnarounds

Entrepreneurship

CEO experience

Success, failure and rebuilding

Leadership lessons from real business situations

Flexible engagement

One hour or one year.Designed around the situation.

01

Executive Power Hour

Focused one-to-one session around one challenge.

02

Business Challenge Session

Intensive problem-solving session.

03

Executive Advisory

Ongoing confidential CEO or executive sparring.

04

Board Advisory

Independent board-level perspective.

05

Management Team Workshop

Half-day or full-day facilitated session.

06

Growth Sprint

Focused work around revenue and commercial growth.

07

Transformation Advisory

Support during significant organisational or business change.

08

Executive Breakfast

Private or invitation-only leadership event.

09

Keynote & Executive Talk

Tailored corporate speaking engagement.

Peter Johansson, Executive Advisor and Co-Founder of SP Experiences

Meet Peter

Personal fromthe very beginning.

“Sometimes a company doesn’t need another presentation. It needs experience, perspective and the courage to act.”

Real experience. Real insight. Real impact. From strategy to execution — always personal, independent and entirely confidential.

Peter Johansson

Executive Advisor · Co-Founder, SP Experiences

Business. Leadership. Wellbeing. Experiences.

Two worlds that meetin the right moments.

Executive Advisory and SP Beauty are distinct worlds — and together they create corporate concepts nobody else offers.

Executive Breakfast

Peter — leadership, growth and business.

Executive Wellness

Sini — wellbeing, self-care and sustainable performance.

Leadership Day

Peter — business and leadership session. Sini — wellbeing and recovery session. SP Experiences — venue, gastronomy and complete experience.

Executive Retreat

Strategy, leadership, wellness, premium accommodation and gastronomy.

Let’s talk business.

Every business has challenges.The difference is how you respond to them.

Let’s discuss yours. The conversation can start with a coffee.