About us

Two Perspectives.One Vision.

SP Experiences was created around a simple belief: the most memorable experiences are personal.

Meet the founders

Different expertise.A shared ambition.

We bring together extraordinary experiences, business expertise, beauty, wellbeing, hospitality and carefully selected partners — creating something that goes beyond traditional travel, events or consulting.

Behind SP Experiences are Sini Lang and Peter Johansson.

Two different backgrounds.
Two different areas of expertise.
One shared ambition:

To create experiences, ideas and solutions around people.

Peter Johansson

Co-Founder

Executive Advisor

Business. Leadership. Growth. Transformation.

Peter brings decades of hands-on business leadership and Managing Director experience to SP Experiences.

Throughout his career, he has led companies and organisations through growth, profitability improvement, commercial development, transformation and demanding business situations.

His experience covers building and developing businesses, sales leadership, strategy execution, management teams, commercial excellence and turning challenges into practical actions.

Today, Peter works with CEOs, entrepreneurs, executives, management teams and boards through SP Executive Advisory.

The approach is deliberately practical.
Not consulting theory.
Not another hundred-page presentation.

Instead, experienced and confidential sparring around the questions that actually matter:

How do we grow?

How do we improve profitability?

Why isn’t our strategy delivering results?

How do we lead this transformation?

What should we do differently?

How do we solve the business challenge in front of us?

Peter also delivers executive talks, leadership sessions, management workshops and Executive Breakfasts.

Peter’s expertise

Revenue Growth
Profitability Improvement
Business Transformation
Commercial Excellence
CEO & Executive Sparring
Board Sparring
Management Team Development
Strategy Execution
Turnaround Situations
Sales Leadership
Business Challenges & Solutions
Executive Breakfasts
Keynotes & Leadership Talks

Explore Executive Advisory →

Sini Lang

Co-Founder

SP Beauty & Wellness

Beauty. Wellbeing. Confidence. Experiences.

Professional summary

Experienced sales and business development professional with over 15 years of expertise in the Nordic healthcare and aesthetics industries.

Sini has a strong background in territory management, product launches, key account development, and independent field sales across Finland and the wider Nordic market.

Her experience combines commercial development with a strong understanding of premium customer experiences, aesthetics, wellbeing, luxury products, and relationship-driven business.

Core strengths

Relationship-driven sales and customer engagement
Business development and new customer acquisition
Premium brand representation and customer experience
Independent territory and key account management
Product launches and market development
Strong communication and networking skills
Nordic market expertise and cross-cultural collaboration
Aesthetics, wellbeing and premium lifestyle concepts
Visual presentation and brand experience

Personal profile

Entrepreneurial, proactive, and highly motivated, Sini has a genuine passion for aesthetics, interior design, luxury products, wellbeing, and visual presentation.

She is recognized for building long-term client relationships and representing brands with professionalism, credibility, and a strong understanding of the customer experience.

At SP Experiences, Sini combines her commercial background with her passion for people, aesthetics, wellbeing, luxury, and memorable experiences.

Together with Co-Founder Peter Johansson, she develops experiences and concepts built around a simple philosophy: extraordinary experiences are ultimately about people, emotions, stories, and the moments we remember.

Sini’s world

Beauty & Wellness Experiences
Private Beauty Experiences
Corporate Wellness
Wellness Days
Beauty Events
Beauty Breakfasts
Wellness Retreats
Spa Experiences
Self-Care
Skincare & Beauty
Executive Wellness
Beauty & Wellness Talks
Private Group Experiences

Sini is also available for expert talks, discussions and events around beauty and wellbeing.

Topics can include beauty and wellbeing, self-care, confidence, modern beauty, everyday wellness and how small choices can make a meaningful difference in how we feel.

Feel good. Look good. Live well.

Discover SP Beauty →

Together

Two Worlds.One Experience.

Peter’s world is business, leadership and transformation.

Sini’s world is beauty, wellbeing and personal experiences.

SP Experiences brings these worlds together.

This creates opportunities that traditional travel companies, event agencies, consulting firms or wellness companies cannot easily offer.

Executive Breakfast

Leadership insights, inspiring conversation and premium hospitality.

Leadership Day

Business development, leadership sparring, wellbeing and gastronomy.

Executive Wellness

Wellbeing experiences designed for entrepreneurs, executives and leadership teams.

Executive Retreat

Strategy. Leadership. Wellness. Gastronomy. Extraordinary surroundings.

Private Experiences

Travel, villas, gastronomy, beauty, wellness and concierge — personally curated.

The SP Network

We Don’t Have to Own Everythingto Make Everything Possible.

SP Experiences works with a carefully selected network of specialists and partners.

Depending on the experience, this can include:

Chefs
Luxury villas
Hotels
Restaurants
Travel specialists
Wellness professionals
Beauty experts
Spa professionals
Event professionals
Local experience providers
Corporate specialists
Selected premium brands

Our role is to bring the right people, places and ideas together.

One contact. Endless possibilities.

Our philosophy

We Don’t Sell Packages.We Create Experiences Around People.

Every client is different.
Every company is different.
Every occasion is different.

That is why we start by listening.

Sometimes the answer is an extraordinary journey.
Sometimes it is an unforgettable dinner.
Sometimes it is a wellness experience.
Sometimes it is a business conversation that changes the direction of a company.

And sometimes it is something that has never been done before.

That is SP Experiences.

Sini & Peter

Extraordinary Moments.Perfectly Curated.

Whether you are planning a private experience, looking for a luxury escape, organising something extraordinary for your company, developing your business or simply looking for a new perspective — start with a conversation.

Sini & Peter

Co-Founders · SP Experiences

Plan Your Experience Contact Sini & Peter